VARIABLE
  • HOME
  • REEL
  • BLOG
  • CONTACT
  • Nike - The Chance Nike Sportswear - "The Chance"

    Nike Sportswear recently commissioned Variable to develop a personalized creative approach for one of their current campaign spots entitled, "The Chance." With Nike's guidance, we settled on a long-form spot featuring up-and-coming soccer player and fellow Brooklynite, Abdoulaye Coumbassa. The spot was designed to reflect a former interview Variable produced/directed with Spike Lee on the topic of "Drive" in conjunction with AKQA, London.

    The spot focuses on a lighthearted look at the "drive" and "hustle" put forth by Abdoulaye on a daily basis. In real life, Abdoulaye is driven by the goal of being a successful soccer player whilst maintaining relationships with friends and family. Our job was to capture this "drive" in a cinematic way that could tell a story both timeless, and relatable.

    This project was one in which everyone at Variable can relate very closely too. "Hustle" and "drive" are 2 words that constantly pop up in & around our office.

    Production Company: Variable
    Creative Development: Variable
    Client: Nike

    Director: Jonathan Bregel @ Variable
    Executive Producer/Producer: Tyler Ginter @ Variable
    Producer: Brendan Cochrane
    Narrative DOP: Khalid Mohtaseb @ Variable
    Spike Lee DOP: Bruce Cole
    Editor: Noah Shulman
    Original Score: Salomon Ligthelm
    Audio Post Producer: Mike Onufrak @ The Lodge
    Sound Mix & Design: John Northcraft @ The Lodge         2012 Cinematography
  • Holi "Holi"

    The world is fascinating. People and cultures inspire us. Sadly, the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us. Our goal with this film is to help viewers further appreciate and take notice of the beauty in life & culture that lies within our world...

    ...so the next time you notice something that strikes you as interesting, stop for a second, start powering on your camera, think about why it's unique, and snap the shot before you miss it. Life is extraordinary. Embrace it.

    Production Company: Variable - www.WeAreVariable.com
    Creative: Variable
    Post Production/Editorial: The Mill - www.TheMill.com

    Directors/Cinematographers: Jonathan Bregel & Khalid Mohtaseb @ Variable
    Executive Producers: John Rule & Mike Sutton (@MNS1974)
    Producer: Tyler Ginter @ Variable
    Line Producer: Viraj Velinker
    Phantom Tech: Nick Midwig

    The Mill: New York City
    Post Production Producers: Dee Allen & Alex Maxwell
    Editor: Ryan McKenna
    Colourist: Sal Malfitano

    Original Score/Sound Design: Salomon Ligthelm - www.ligthelm.tv

    Special thanks to the risk takers who helped make this job possible:
    Rule Boston Camera - for trusting us with their Phantom Flex - www.Rule.com
    Angenieux - for trusting us with their prototype glass - www.Angenieux.com         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2011 Cinematography
  • Coca Cola - The Perfectionist "The Perfectionist" - George Lawrence for Coca-Cola Classic

    There is no question that Coca-Cola Classic is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection."

    The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft.

    This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.

    Lastly, after viewing the above, there should be no need to hype-up George's work, his restorations speak for themselves. Support the good man: www.georgescustompaint.com

    Production Company: Variable
    Creative: Joey L & Variable

    www.WeAreVariable.com
    www.JoeyL.com

    Directors/Cinematographers: Joey L & Variable (Jonathan Bregel & Khalid Mohtaseb)
    Producer: Tyler Ginter @ Variable

    Editorial: GoodPenny - goodpenny.tv
    Post Production Producer: Rasha Clark
    Editor: Bruce Ashley

    Score: Mike McFadden - www.mikemcfaddenmusic.com

    Joey L - www.JoeyL.com         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
  • Variable is an innovative production company & creative collective based in the heart of New York City.

    Our 2012 Reel is a collection of stories created around the world by our passionate team of directors, producers and cinematographers.

    We strongly believe that collaboration is the key to creating great work, and we are happy to have clients who share our similar beliefs: Nike, National Geographic, Pennzoil, ESPN and Tiffany & Co.         2012 Cinematography
© VARIABLE 2012